Apple Colour work with some of the industries most experienced print buyers, but we also recognise the evolution towards procurement and marketing professionals placing their own litho print jobs and we have creates a guide to print
It is Apple’s versatility to support customers of varying degrees of print knowledge, that contributes towards successful partnerships and great work but if you need a few pointers on how to spec your job here is a handy guide to give you the basics. You can also view the Litho Portfolio to see the spec of the litho print jobs we have previously printed. But there is no replacement for a chat with the experts at the Bristol Printers, so give us a call to discuss your requirements.
The litho press
Print image size up to 710 x 505mm (including bleed)
Paper weight 80gsm -700microns
How to spec a job
What format is the job?
Which of the following common litho jobs does your job most resemble?
What is the finished size?
|A2||594 x 420|
|A3||420 x 297|
|A4||297 x 210|
|A5||210 x 148|
|A6||148 x 105|
|A7||105 x 74|
|Business cards||85 x 55|
|CD case size||120 x 120|
|DL||210 x 99|
|A4 square||210 x 210|
|B2||707 x 500|
|C4||324 x 229|
|C5||229 x 162|
|C6||162 x 114|
How many pages?
How many printed pages, that’s pp to those in the trade (be sure to count both sides of the paper or each page of the artwork)
What weight stock?
Check the below guide to help you decide the most suitable weight stock.
|Postcards||A6 2pp postcard||300-350gsm|
|A5 2pp postcard||300-350gsm|
|A5 6pp roll fold||130-300gsm|
|A5 6pp gatefold||130-20gsm|
|A6 8pp gatefolds||130-250gsm|
|DL 6pp concertina/ roll fold||130-300gsm|
|Brochures||A4 8pp self cover||130-200gsm||Self cover (cover and text on the same weight)|
|A4 16pp self cover||130-200gsm|
|A4 8pp self cover||130-200gsm|
|A4 16pp brochure with throw out to back cover||
|DL 16pp portrait||
|DL 16pp landscape||
|Folders||A4 4pp with 5mm capacity pocket||350-400gsm|
|A5 4pp with non capacity pocket||300-400gsm|
There are generally 4 categories to choose from but hundreds of variants available for each.
|Uncoated – remember colour can look more dull on uncoated and it takes longer to dry|
|Speciality stocks– eg. GF Smith, Fedrigoni, Fenner|
Litho – 4 colour process ( colours) can make up any colour and give you a close match to the pantone colour
Litho – 1 colour (a single colour, this could be a spot colour if it needs to match a logo for example or it could just be black. It could be a fluorescent or a gold or a specific brand colour.)
You can print 4 colours with a special = 5 colours
It is useful to know how much ink you are using. Do you have heavy solids of colour. Typically text on a white background would be 20% coverage. Add in a small picture and it might increase to 50%. A full bleed image or solid background would be nearer 100%.
Here is a guide to the finishes available and an idea of how much they might cost.
Soft Touch £££££
Scratch resistant £££££
Any die cutting? – Is there a shape you would like the item to be cut into? Remember if you want to die cut anything over 2pp it will need a flat edge for the fold.
The above finishes can be combined to good effect. See the Portfolio for some examples
On a leaflet we may just need to trim and /or but on anything bigger we will need to bind. Here are some options that are available:
Any special requirements?
Does it need to hold a business card?
Does it need to match any other literature?
How many versions and what is the difference between the versions, do they just have one page which is different or is it just the black copy on one page only. The price will vary based on what is required. If you are not sure it is worth sending the artwork over for us to have a look. Litho sheets can sometimes be overprinted with a black for example to create different versions dependant on the quantity.
How many do you need?
Do they all need to be printed at once or is a part delivery required?
What is your desired delivery date?
Our considerations would be;
Finishing time. The more complicated the finishing the longer it takes.
With this information Apple Colour will make recommendations on how to complete the job. To discuss your job further please don’t hesitate to get in touch either by calling us on 0117 9728900 or email firstname.lastname@example.org
Litho Capabilities Overview
- 2 x Heidelberg presses
- 1.5million A4s printed per day
- In-house binding and finishing
- 24/7 printing available on request
- Special processes available on spec