Incycle is a publication for cycling enthusiasts. From the latest bikes to every gadget you can think of. It is cycling heaven for the amateur and enthusiast, and with a great cover like this, you can’t help but want to open the cover and dive into the content of this PUR bound publication.
Has the black and white image been retouched to add coloured areas or was it originally a colour image which has been changed to black and white, apart from the flag, badges and race number. The contrast between the black and white and colour really draws attention to the coloured areas and makes the image so much more interesting than if it had been either completely black and white or colour.
Finished off with a debossed title to the cover and a matt laminate applied. Subtle and understated, but you don’t always have to shout about your design and effects. It’s the careful consideration of their use and to what extent that makes them a success and the combining of effects requires extra thought to make sure they compliment each other and their hierarchy is correct.
On this particular example first you see the quality of the retouch and juxtaposition of the black and white versus the colour and then look a little closer and the second reveal is the debossing, and you may not even notice this until you open the cover and view the inside front cover. The text is printed on a Printspeed.