It’s a busy time of year printing catalogues for the Gift Industry

Thursday, January 7th, 2016 at 1:34 pm

No sooner are we back from Christmas and the trade shows are upon us. Top Drawer and Spring Fair are really just around the corner. As if sorting out the logistics of getting everything to the exhibition was not enough, you have all the new stock for the sales team to familiarise themselves with. The stand needs to look fresh and appealing to give it that edge over the other exhibitors.

 

So much to think about and so many potential customers to impress. It is a big investment to take a stand, and Gift Companies rely on the orders they pick up on the day and the weeks following the show. The pressure is really on.

 

Hefty catalogues have now been replaced by lighter, teaser literature to act as a reminder of the brand once the customer returns to their premises, with a follow up brochure sent in the post.  Dragging along a suitcase full of brochures is no fun, but the importance of the catalogue should not be underestimated. It is often this format that is preferred by customers over the online catalogue, to browse through prior to making orders. Just like a good magazine, catalogues are best enjoyed in the printed form.

food spreadLet us take the burden and help you specify your printed literature ready for the upcoming event. We work with companies of all sizes and have been printing for the Gift Industry for many years.  We understand the importance of quality sales and marketing material in reflecting your brand. Future customers will judge your company on the print quality of the brochures and leaflets and away from the show they act as a showcase for your range of products.

IMG_6061With Litho and Digital presses available in house we can be flexible with price and turnaround times, making suggestions to help you achieve the best possible results, drawing on our experience of printing catalogues for the Gift Industry and other sales material.

 

 

Please give us a call if we can help you with any of your print requirements at this hectic time.

We can make suggestions on formats, stocks and finishes and help find a solution to all your print needs.  Call us  on 0117 9728900 or email sales@applecolour.co.uk