September is a busy time in Education. After a long summer break the children are back to school and getting used to new teachers and new surroundings, while the Heads and their teams turn their thoughts to next years intake and how best to attract the prospective students and their parents to the schools. The Open Days are looming and prospectuses must be ready.
Apple Colour is busy printing school prospectuses for schools of all sizes. The presses are running at full throttle with the latest edition of the Merchant Taylors’ Prospectus, which has a cover printed onto a 340gsm Splendorgel with a 170gsm text printed on a Symbol Freelife Satin, boldly branded with a silver foiled logo. This prospectus is just one of the pieces of literature we produce for the school.
Every which way you look there are prospectuses either being printed, trimmed, finished or wrapped ready for despatch. It is always a busy time. We are privileged to work for some of the best schools in the area, including Cheltenham College and Clifton College. Further afield we print prospectuses for schools in London and Scotland.
Clifton College opted for a clear foil on their sleeve which gives a very subtle and crisp finish, picking up all the detail of the crest against the matt finish of the 400gsm Arcoprint which is first printed blue and then the clear foil applied.
One prospectus is printed on a matt stock and includes a throw-out on the last page of the text. Throw-outs provide the perfect opportunity to feature a reveal within a brochure and present a panoramic space on which to feature the content. They have included a non capacity pocket on the inside back cover. This can be useful for forms which need to be completed and returned to the school.
This prospectus uses alternate short pages throughout this prospectus. Short pages allow the user to see both the content on the shorter page and the full page at the same time. On one spread they juxtapose the old black and white images on the short page with a present day photo in colour of the school on the full page, showing the heritage of the school.
Tabbing is also another option which is particularly appropriate for quick reference literature like a Welcome Pack. It allows the reader to quickly access the relevant information. We have also noticed that pockets have become popular so forms or letters can be inserted on the inside back cover.
These prospectuses needs to look and feel as impressive as the content and it is a pleasure to print such beautiful marketing material.
We hope the Open Days go well.